Pozer 'Nyash (Shake)' + Ridiculous Visuals. Who's the Videographer?

You ever randomly see someone just walking down the street and then weeks later they drop something that completely takes over your brain?

That was me and Pozer. I was outside BBC Introducing Studios after a listening party for another artist, and as we were piling into the car, I saw him just casually walking past. Introduced myself he was super chill, grounded, no ego, just good energy. You meet some people and instantly clock that they’re moving with purpose. That’s him.

Fast forward and now he’s dropped Nyash (Shake) and listen, this one’s different. It's wild, it's warped, and it’s completely him. The title alone tells you it's not here to be subtle, and the track? It sounds like someone handed a speaker to the future and asked it to play grime through a kaleidoscope. Think early A$AP Rocky haze, but make it South London.

The production (MadaraBeatz and Milo on the buttons) is mad. Like genuinely twisted in a way that feels almost too weird at first, but the more you listen, the more it clicks. The bass melts in and out of focus, the percussion sounds like it’s doing parkour, and somehow Pozer manages to ride it all like it’s light work. His hook sneaks up on you too, simple but sticky.

The visuals are actually ridiculous. Shot in Japan, directed by Redmoons (the same genius behind Shanghigh Noon), it’s not just a video it’s a trip. It’s like Pozer got dropped into an anime, but instead of fighting monsters, he’s just floating through neon cities.. There’s no plot, really but you don’t need one. It’s about vibe, pace, energy and a lot of ass shaking.

This year alone Pozer sold out his first UK tour, linked up with Aitch on Till L4TE, touched BBC Radio 1’s Big Weekend, performed on Later… with Jools Holland, and won Best Drill Act at the MOBOs. The accolades are stacking, but somehow the music is still getting weirder in the best, most honest way. I love it.

Nyash (Shake) is proof that Pozer doesn’t need to explain himself. He’s already 10 steps ahead, and if anything we’re all just trying to catch up.