Adama 'Up The Price' (prod. That Producer Ryan)

The year opened with a freestyle that spread fast, the kind people clipped and replayed for its bite as much as its ease. Then came the SpotlightFirst Cypher a space that doesn’t forgive nerves or hesitation. Adama walked in and stamped her presence. No shouting, no theatrics. Just clarity, confidence, and lines that stuck.

Now she’s back with Up The Price, produced by long-time collaborator That Producer Ryan. The chemistry is obvious. Ryan keeps the beat stripped but heavy, drums snapping clean, bass low enough to make the room vibrate. It’s production that doesn’t crowd her, instead sharpening her voice into the track’s centre of gravity. Every pause feels intentional, every line delivered like a warning shot.

Adama isn’t arriving from nowhere. She’s already carried millions of views and streams from her AE days the duo that pushed her into wider view and built a dedicated audience off the back of viral lines and unapologetic delivery. That foundation means Up The Price doesn’t sound like a debut. It sounds like someone returning with purpose. The support has been there from early BBC Introducing, Capital Xtra, Complex UK platforms that don’t hand out co-signs lightly. Together, they’ve amplified her voice across audiences who now wait to see her next move.

The timing of this single feels deliberate. With two upcoming Balamii Cypher sets, Adama is stepping into spaces where the sharpest voices in UK rap converge. Cyphers are pressure cookers: no edits, no filters, just a circle of peers and an audience waiting to see who really commands the mic. Sharing that space with Ms Banks, Wohdee, and Madisson B isn’t background positioning it’s standing shoulder to shoulder with established powerhouses. And Adama looks right at home in that company.

Up The Price channels an energy that draws inevitable comparisons to icons like Little Simz and Chy Cartier not in imitation, but in stance. The restraint, the bite, the unflinching tone. There’s no over-explaining, no cushioning the lines for easy consumption. She says it once, clean, and lets the room catch up. That control is what makes the track hit harder than its minimal frame suggests.

There’s a cultural weight behind this moment too. Flying the flag for UK girlies in a scene where women still fight for equal room, Adama makes her statement without apology. The title alone says as much as the verses: the value has shifted, the stakes are higher, and she’s setting her own rate. It’s a move rooted in self-assurance, not negotiation.

Momentum is on her side. A fire freestyle, a standout cypher, millions of streams in her back pocket, and heavyweight platforms already backing her. Add to that the upcoming Balamii appearances and a track like Up The Price, and it’s clear this isn’t a passing moment it’s a trajectory.

When the last snare cracks and the track cuts out, what lingers isn’t a slogan or a neat conclusion. It’s an image: Adama on the mic, Ryan behind the boards, and the line still echoing “Bumped up the price ‘cause I want to.” A reminder that the terms have changed, and she’s the one writing them.