Vibe Room Launches Multi-Platform Music Campaign, partnering with MC BUSHKIN & RNB legend Jon B!

Vibe Room Is Building Something Bigger Than a Summer

Vibe Room is rolling out a multi-platform campaign that runs through the summer and into autumn, mixing produced content, live shows and collaborations that keep the brand in front of audiences at every stage.

It kicks off this week. Content from the first Vibe Session drops across TikTok, Instagram and YouTube on 18 July and 1 August, the same weekend Vibe Room supports Craig David at Solihull Summer Festival. Not a bad way to open a campaign.

Phase two lands on 2 August with another Vibe Session shoot, and the lineup is strong. Jesica Wilde, DJ, vocalist and founder of Pxssy Pwr, joins artist Zoe Kypri, PRVA and more still to be confirmed. Delleile, Jo Jordan, Mafro and Tashomi return as the live band holding it all down. That content drops 15 August.

Then comes the main event. On 28 August, Vibe Room Live takes over with a Pre-Carnival House Party ahead of Notting Hill Carnival weekend. Live sets from the Vibe Room Band, guest DJs and vocalists, content captured throughout the night, and an after-party run by the in-house Vibe Room DJ. If you're in London that weekend, this is the warm-up.

September keeps it moving with talk of a tour pending across Birmingham, London's O2 and Manchester.

For brands, the model is built for more than one-off exposure. Partners get integration across produced content, product placement, event branding, on-site activation and ongoing visibility across Vibe Room's socials and YouTube, before, during and long after each event.

And it doesn't stop after summer. Vibe Room plans a professionally produced shoot every month, building towards its Birthday Event in December. This isn't an event series. It's a platform connecting artists, audiences and brands through live music, DJ culture and community, online and in the room.